Do you think any food, travel or fashion brand can exist without a lively Instagram page, Youtube channel or highly followed bloggers?

If your answer is no, welcome to the world of Content Marketing.

Content Marketing has become the new normal, not just from the brand but from the consumer side as well who are online 24X7 lapping up content they feel relates to them. 

Advertising is so dead. Consumers have moved on from the ad age. People today rely on serious, informative content delivered via well-known people, websites and reviews.

Here are some of the tools for content marketing you should opt for:

  • Blogging
  • Video
  • Podcasting
  • Infographics
  • Webinars
  •  Email newsletters
  • Ebooks/ whitepapers
  • Interactive content
  • Data-driven report
  • Free courses
  • Free tools/software
  • Case studies

Through Content Marketing, you are not just trying to sell a product, you are also building an entire ecosystem of value added information where your audience can step into for knowledge, guidance and human connection. It forms a bridge through which consumers can walk to connect with the brands they like.

Basically, your content strategy should consist of high-quality value-added information that your target audience is looking for. Brands should opt to engage their audience with clear, engaging and compelling content rather than bombarding them with boring advertising messages. Some of the key things vital to content marketing are:

  • Creating content that is truly relevant to your brand’s target audience. It can contribute significantly towards achieving your business goals. 
  • Always ensure that the content is error-free and well-written as it adds to the competency of a company. Our content team ensures that all content is error-free, well-structured and reader-friendly.
  • Make sure your articles are search engine-friendly with unique content sprinkled with targeted keywords. Avoid copying content at all costs as Google penalizes pages found with plagiarized and irrelevant content. 

Some of the marketing areas where you require high-quality content are:

  • Social Media Marketing
  • SEO 
  • Public Relations
  • Inbound marketing

Today, almost 86 per cent of B2C marketers and 91 per cent of B2B marketers make use of content marketing.

And there’s no denying the fact that consumers like it. Ignore it today, play catch up tomorrow!


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